PROJECT INFORMATION:

·      Client: District 5 People's Committee

·      Location: District 5, Ho Chi Minh City


PROJECT OVERVIEW:

"Hello District 5" video was invested and conceptualized with the goal of becoming District 5's official tourism promotional video.

The content of the video not only introduces places to visit but also suggests a journey to discover the outstanding features of District 5, which is both rustic and traditional for visitors to Ho Chi Minh City in general and to District 5 in particular.

The image of the video brings a sense of friendliness with the daily activities of District 5, along with highlighting the popular sightseeings of District 5 to attract tourists.

District 5 is famous for its rich spiritual life. There are many historical monuments, artistic architecture, culinary quintessence interleaved with many different cultures. In particular, the Ba Thien Hau pagoda or Nhi Phu Assembly Hall is not only a place to meet the needs of beliefs but also carries many values of history from sculpture and architecture. Besides, District 5 cuisine is the convergence and harmony of many cultures which brings many different imprints and flavors such as Quang Chau dish, Tieu dish, Hai Nam dish, etc. Arriving here, visitors can also enjoy shopping at An Dong market, The Garden Mall, Jewelry street, etc.

All of the above values have been introduced by Outbox Consulting in nearly 3 minutes based on a 1-day journey of 2 young people, including one foreign traveler and one Vietnam traveler.

img_9371 img_5160 img_9829

After finishing the production, we have implemented extensive promotion for this video to:

·      Attract more people to watch this video and bring the District 5 tourism images to many international and local tourists. 

·      Promote District 5 as a typical destination when visiting Ho Chi Minh City.

·      Attract more tourists to District 5

After 20 days, the video has reached more than 500,000 people with 200,000 views and 6,000 interaction.

MEDIA CHANNELS:

Social Media

Amazing things in Vietnam:

https://www.facebook.com/watch/?v=2363685513725388

Check in Vietnam:

https://www.facebook.com/watch/?v=497792684096183

Photo contest “Hello District 5” on Cholon Downtown fan page :

https://www.facebook.com/cholondowntown/photos/pb.2196984480545456.-2207520000.1562247653./2408436869400215/?type=3&theater 

https://www.facebook.com/watch/?v=450752395766006

https://www.facebook.com/cholondowntown/photos/pcb.2411861735724395/2411859409057961/?type=3&theater 

https://www.facebook.com/cholondowntown/photos/pcb.2416183275292241/2416182611958974/?type=3&theater 

Saigon Hotpot

https://www.facebook.com/watch/?v=2257192514398883

Toi la nguoi Saigon

https://www.facebook.com/watch/?v=2226460320734964

Youtube Cholon Downtown

https://www.youtube.com/watch?v=tQv8hBY6hTk&t=27s

PR articles

Travellive:

https://vntravellive.com/kham-pha-quan-5-d29658.html 

Kenh14:

http://kenh14.vn/3-phut-kham-pha-het-quan-5-day-mau-sac-soi-dong-trong-clip-ngan-thu-vi-20190711000333429.chn 

Afamily:

http://afamily.vn/3-phut-kham-pha-het-quan-5-day-mau-sac-soi-dong-trong-clip-ngan-thu-vi-20190712123226433.chn