How to quickly develop the post-COVID-19 tourism industry is an issue that needs the cooperation of all tourism service enterprises, especially tour operators.

According to Mr. Ky Nguyen Quoc, General Director of Vietravel, Vietnam needs to have different thinkings and approaches to restructure the tourism industry after the pandemic as world tourism is changing very fast. Despite being addressed as a key industry, tourism in Vietnam seems to have not yet proved its role as well as showing how it is different from others. Also, it needs to have specific targets from which to design effective policies. 

Therefore, Vietnam must build a national and large-scale campaign to promote domestic tourism and localities need to promote and create their own characteristics as well. Besides, it is necessary to create official portals for domestic tourists to enter and receive information, learn about famous landscapes and tourist services. 

As people have tightened their pockets, Vietnam tourism can be recovered only when every sector launches stimulus policies and locals, destinations and businesses have to join hands to create attractive product packages. These packages need to be both at high quality and at affordable prices so that they can attract large numbers of visitors.


Ms Mai Doan Thi Thanh, Vice President of BIM Group, proposed to conduct the campaign on a weekly basis, focusing on each locality from North to South and organize events accordingly.

Sun Group, one of the leading units in cooperation with localities, discounted tickets at tourist attractions, proposed press and media agencies to support businesses, especially tourism businesses so as to promote domestic destinations and encourage people to support tourism and travel to destinations within Vietnam, stimulating domestic consumption.

In order for the domestic tourism market to create a breakthrough, the whole tourism industry has launched a strong program to welcome visitors back with special incentives to stimulate spending within 2 months. When checking in to the destinations, every visitor will receive a welcome message as well as attractive packages from travel agents, restaurants, shopping malls, public transports and taxi companies.

The implementation have to be necessarily strong on a large scale that can be applied in all enterprises in the industry, creating the best quality product chain at the cheapest price possible to stimulate consumption.

The travel agents also expressed their desire to be closely linked with other units in the travel service supply chain, considering cooperation to offer the prices without much difference.

Ms Van Nguyen, Deputy General Director of Hanoitourist, said: “As our stimulus policies are not that long, we need to stick together in this time to avoid disturbing the market, causing anxiety and false hopes for customers. Besides, all being united also helps ensure the quality and economic stand of the business.”

She also emphasized the necessity to enlarge other tourism markets like tourism within cities, along with enhancing customer experience. Moreover, enterprises also need to concentrate on their trading policies in order to stimulate travel demand and ensure the industry’s stability.

Source: Destination Review