Covid-19 posed a new problem for effective tourism marketing. Traditional ticketing agencies are no longer active and travel habits have changed. Tourists tend to be strict in choosing tourism products and need more information to build trust. Therefore, after covid, the approach and communication method also need to change to reassure, attract tourists, and increase revenue.

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1. Prioritizing mobile content

Google will move completely to mobile-first indexing by March 2021, as mobile is now the primary way users search for information on Google. That means a mobile search-optimized website will have more exposure to customers. Top results appear on the front page of Google searched by phone will differ from the results on the computer, requiring travel businesses to review and optimize their website. The next thing to check is that important content remains on your mobile site such as tour information, images and videos. Smooth navigation, fast page speeds, optimized page titles and meta descriptions for mobile will be plus.

2. Making your website dynamic

You can no longer get to the top of search engines by filling your website with keywords in different places throughout a single webpage. Travel trends are changing day by day and require constant updating, at the same time more quality and usefulness. It will be harder to gain the confidence of visitors than before. Booking decisions and costs are also more carefully considered than before the pandemic. Therefore, practical, useful and constantly updated information will attract visitors. Visitors are also interested in and easy to trust real-time information, so that travel businesses can continuously update their travel itinerary and products on their website to build visitors’ trust.

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3. Real-time booking and customer service

Because of the pandemic, online booking became a preferred method for travelers due to minimal direct exposure. If you already have a mobile friendly website, make sure your product is always ready and easy to book on your website. Besides, other online platforms are also effective sales channels. At the same time, supporting customer requirements or customer service is also a plus. After the pandemic, tourists tend to book more closely to the departure date, and at the same time care about the flexibility of the product, the ability to cancel, and quick support. 

4. Being active on social media

With a number of different social media channels available, finding the time to be active on them all can be very challenging. Depending on the characteristics of the target customers and the social media sites, you should research and find the suitable time to develop content and raise engagement with customers. Pick two channels to prioritize, interact, reply to comments, attract followers and maintain a regular posting schedule on other channels.

An important part of being on social media is understanding your brand's place within the wider conversation. Although now we're all talking about COVID-19 and its impacts on society, when things calm down and we (eventually) move on from the pandemic, this practice holds true. Social listening for example searching for relevant hashtags, conducting chats, commenting, live-streaming are useful ways to gather information and reach your customers.

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5. Using email marketing

Email marketing might be seen as a thing of the past, however, this approach still has some effectiveness, when the information is increasing and not focused. Besides, in the case of a business with a large customer data, email marketing is also an effective way to stay interactive and keep up to date with useful information to customers. After the pandemic, customers are less likely to experience new suppliers, but more on suppliers who they already know and trust. There will be great potential to increase sales. Businesses can gather email addresses by adding a pop-up on the website to sign up to a newsletter, or creating a simple lead magnet, or through its events and promotions.

Conclusion

When consumers focus on digital platforms, the inevitable trend of marketing will also push online channels. Websites, social media platforms, internet search engines are the priorities for increasing business visibility. Capturing your needs and concerns, optimizing your content, and sharing useful information will be the way to build trust and encourage travelers to travel again.


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