A search for “Solo female travel” returns more than 2.45 million search results on Google. Google Trends has recorded how interest in solo travel has grown steadily over the past ten years while interest in female solo travel has only gained traction since 2013.

Google’s Keyword Planner Tool reflects this growing interest too. The average monthly search volume for the term “solo female travel” grew by 52% between 2016 and 2017, averaging 2,900 searches between October 2016 to September 2017.

Economically, women today control more money ever before. In 2015, the BMO Wealth Institute estimated that 51% of personal wealth in the US was controlled by women. For 2018, Catalyst predict that women across the globe will control $40 trillion in consumer spending.

In 2015, TripAdvisor reported that globally, 74% of women had travelled solo or were planning to travel solo. In 2016, VBT Bicycling & Walking Vacations and Country Walkers reported to Conde Nast Traveler that solo female travelers made up 40% and 58% of bookings respectively, with a 5% increase in female travelers each year.

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Solo female travel is happening across generations around the world

Scrolling through the huge Facebook group “Solo Female Travelers” with more than 27,000 members, you’ll see faces of mothers, aunts, sisters, business women and students exploring quaint villages, large cities, mountains, deserts, beaches, forests and diving into the deep sea.

I went on a solo trip in 2006 to Cambodia for three months to teach English. I went by myself because no one else wanted to do the same thing,” said Ellie Cleary, who runs Soul Travel Blog that focuses on sustainable travel.

Back then, all I could think about was “What’s it going to feel like when you’re there?” “Are people going to be friendly?” “Will I be able to communicate with people?” This has changed a lot since then. My concerns these days are a lot more around safety.

When it comes to booking and planning a trip, Paroma, blogger at Year of the Monkey, confessed that she’s not only an anxious traveler, but also bad with directions. “Because of my inherent fear of getting lost, I do tones of research on a destination and create my itinerary in advance. I always nail down my food and restaurant reservations before anything else. I also figure out the public transportation system since I don't drive.

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A majority of women agreed that their top priority was booking the first night’s accommodation and arranging transport from the airport to their accommodation before arriving at the destination.

Safety is the biggest concern for solo female travelers

Ha, Blogger at Expatolife, recounted stories of unwanted attention she received from men while travelling alone in Europe. “At a club, someone offered money to sleep with me, which I declined. When I left with a female friend, he and his group of friends decided to follow us for a good ten minutes before leaving us alone.”

For Ellie, “I don’t think being female is a barrier to travel, but it has impacted my behavior. In more patriarchal societies, you can find yourself in a place where you are the only woman present and you’re only speaking to men. It could be because women are not educated or not allowed out of the house after a certain time.

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What can operators and destination companies do to create a safer environment for solo female travelers?

·       Overall, the industry should involve more local women to help female travelers. It not only gives a different perspective, but also helps deliver a better experience.

·       Services that have to do with arrival can be very helpful as that’s when people feel most vulnerable because they’re in an unfamiliar place.

·       Companies can post up more reviews from previous solo female travelers to give others a better idea of what to expect.

·       Operators could run tours for smaller groups and create a friendly environment on their tours so that it’s easier to meet new people and make friends.

·       Companies can also connect solo travelers to a local female guide or host to learn more about the place.

·       Destination companies should provide safety tips for solo female travelers, especially when they first arrive.

·       Destinations could share information about neighborhoods that are safe for women to explore alone.

 Source: TrekkBlog.

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