CLIENT: Tan Binh District People's Committee

PROJECT OVERVIEW 

Tan Binh has long been considered an ancient district of Ho Chi Minh City with the advantage of being a connection from the world to the city by Tan Son Nhat International Airport and an artery to other districts. Besides, Tan Binh is like a city miniature with all the values from the community, which makes it become the destination of diversified and intertwined cultures and identities. Since the district is chosen to settle down by numerous immigrants from different regions of Vietnam, its characteristics are formed by many regional cultures and identities in a distinct yet harmonious way. All these values ​​are expressed through cultural works, historic sites, local markets and especially in signature culinary features.

Therefore, with the aim of improving the quality of the tourism service value chain and connecting tourists to the historical, cultural values and human ​​of Tan Binh, the People's Committee of Tan Binh District has collaborated with Outbox to develop and publish a handbook named A Visitor’s Guide to Tan Binh District with the message of "So near, so close" (*).

WHAT WE DID

  • Create the message and construct the overall design concept of the manual
  • Consult on structuring, edit content and visual design for the manual
  • Design a journey of experiences for readers

RESULT 

A Visitor’s Guide to Tan Binh District has been widely published at all Tourist Information and Support Centers within Ho Chi Minh City, including the digital version on the official website of the People's Committee in Tan Binh District.

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You can download the electronic version of the handbook at the following QR code:

SOME PICTURES OF THE PROJECT

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