2022 is the first year of post-COVID recovery process, South East Asia tourism saw sharp growth compared to the previous year (UNWTO). However, in general, the tourism industry has not yet reached the pre-pandemic level in 2019. Last year, the South East Asian region welcomed a total of 35 million international arrivals. It accounted for…
Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…
Travel demand of elderly travelers is increasing, but the tourism industry has not yet prepared to provide enough facilities and accommodations to serve them. The United Nations states that the population over 65 is growing the fastest. Therefore, travel businesses need to meet their travel needs as they will account for a larger proportion of…
2022 came to an end. The tourism industry has been recovering since last summer. 2023 is still expected to explode when travel sentiment and confidence keep rising, along with the new trends coming. Although the pandemic has passed, its “echo” is still there. This changes the psychology, behavior and trends among tourists. New travel trends…
From the most primitive tools, people have improved their research methods to help them easier to understand the market and customers over time. As a result, they can develop their products/services and improve their business efficiency and competitiveness. Today, market researchers have a tool kit including desk research, telephone interviews, face-to-face interviews, self-completion questionnaires, focus…
Following the rebrand journey and the new release of the latest Outbox Insight report “How Vietnamese are reconnecting with outbound travel?,” The Outbox Company (referred to as Outbox) will focus mainly on the keywords “data” and “insight” in their activities. These two concepts are sometimes confused or misunderstood. Known as an industry expert with many…