In 2011, the average spending of international visitors to Vietnam reached 106 USD, but that figure has dropped to 96 USD.

At the seminar named "Stimulating tourism in Da Nang: The role of the night-time economy", Mr. Duong Phu Nam, General Director of Sun World (Sun Group), stated that in 2019 Vietnam reached the top 10 countries with largest growth and development in tourism in the world.

According to Mr. Nam, this is clearly praiseworthy but we "should not rest on our laurels".

"There is one thing we need to really consider: is this growth good or not? It is good in terms of the quantity, but what about the quality?" Mr. Nam raised a question that all policymakers, tourists, and especially travel agents really need to contemplate.

"There are more jobs thanks to the increase in the number of tourists. International visitors have increased to over 18 million and domestic visitors to over 85 million, which are extremely significant numbers. Nevertheless, compared to neighboring countries, our tourism is just as half as theirs in terms of quality. For example, the spending of tourists coming to Thailand is 163 USD and especially those to Bangkok or Phuket have spent more than 200 USD; the average spending of tourists to Singapore is also 272 USD. Therefore, the tourism development must stick to both quality and quantity," expressed Mr. Nam.

He also added that Thailand has the average population welcoming visitors of 1.8 people per visitor; that of Singapore is 1 person per 3 visitors; that of Malaysia is 2 people per 3 visitors while that of Vietnam is only 5 people per 1 visitor. Thus, Vietnam needs to think about these statistics to adjust the way it promotes and enhances the average visitor number and spending.

In 2011, the average spending of international visitors to Vietnam reached 106 USD, but up to now, that figure has dropped to 96 USD. In 2019, the World Bank has made an overview of the ways we have done tourism in the past 10 years and made some recommendations for Vietnam to develop sustainable eco-tourism including the night-time economy (NTE).


Normally, where there is demand, there is supply, but Vietnam has not been able to supply for the demand sufficiently. Although the tourists’ demand for nightlife is various, most of the shops are closed at night, which can be considered as a waste of this gold mine.

When the supplier does not meet the demand, visitors will surely leave and choose another destination that can meet their needs. Thailand, for example, welcomes about 40 million tourists and 70% of these will come back, which means the NTE has made a huge contribution. Meanwhile, Vietnam has 18 million visitors but we do not know how many of those come back. The National Administration of Tourism of Vietnam only announces a growth rate of 10-40% and this figure does not represent the number of visitors returning to Vietnam.

“We have such a giant number of tourists but if we have not taken the fullest advantage of them, they will not spend money. According to the research, tourists spend 30% during the day and 70% at night, which means we are losing 70% of our revenue. We have to pay attention to the demand to adjust the way we do business. For instance, we cannot just open a store to offer breakfast and then close it for the rest of the day.” emphasized the general director of Sun World.

Source: Destination Review