In the framework of Ho Chi Minh City International Tourism Fair ITE 2017, a seminar on MICE toursim with the topic “ Ho Chi Minh City - A new international MICE hub in Asean” was held by Ho Chi Minh City Department of Tourism in collaboration with Vietnam National Administration of Tourism, with the content consulted and management by Outbox Consulting, have attracted the participation of morre than 200 international buyers and more than 100 travel companies in Vietnam. 


The seminar focused on analyzing and introducing a comprehensive view of the strengths and challenges of Ho Chi Minh City as an exhibition and convention destination, as well as strategies to exploit the city’s unique strengths in attracting and servicing the Bleisure travelers. The seminar gather outstanding speakers who are experts and general managers from different perspectives as hotel, travel, exhibition…



  • Mr. Ben Wieglus – Head of Sustainability, Informa PLC
  • Ms. Nguyen Dang Thuan An – Project Manager, Outbox Consulting
  • Mr. Scott Hodgetts – General Manager, Sheraton Saigon Hotel & Towers
  • Mr. Le Phong Tran – Director of Inbound Department, Fiditour