Today’s traveler wants a personalized experience. More guests seek out talented tourism professionals who set the scene for a valuable, once-in-a-lifetime type of trip.

While high value experiences may look a little different for every guest, as someone who interacts with plenty of people, tourism and hospitality businesses will be fully capable and experienced to deliver tailored experiences.

Below are some ways to deliver a value-added experience:


1. Connect with your guests

From initial communication, you have a powerful opportunity to earn a guest’s appreciation, gratitude and trust. Throughout the booking process, add value for travelers by asking the type of questions that help you get to know guests better. In addition, regular emails in advance of the booking give guests the chance to connect with you, ask questions in advance and feel prepared for their trip. 

2. Curate memorable experiences

How would you feel if someone sent a personalized video your way saying how excited they are to meet you? It might give you the sense that you’re in for a personalized experience.

Travelers value when you get to know them by name and treat them like friends, and while you don’t need to send videos to every booking, you can get to know each guest and learn what their preferences are to set them up with a valuable experience.

3. Create ease of travel

Don’t assume your guests have the travel savviness of an Amazing Race guest contestant. The simple logistics of travel can be frustrating if mistakes are made en route. Providing added value travel and tourism might be as simple as including the most cost and time-effective route for guests to reach their destination. And, by communicating with guests, you reinforce how you’re available to help if they need. 

Just before you start your tour or activity, inform guests of restroom locations to minimize questions interrupting the flow of the experience. If you notice the same questions come up time and time again in your booking process, address them proactively in your pre-booking emails.

4. Inspire cultural connections

Part of the draw of arriving in a new city is how much you can discover. If guests are joining you for a few nights, a bike ride in the city or a walking tour, make a point to ask them what they’re looking to accomplish on their trip. 

If they casually mention wanting to speak better Spanish, visit a certain landmark or try a specific type of food, share your personal favourites with them. Guests appreciate hearing about local recommendations from guides to help them make the most out of their trip. 

5. Teach a new skill

No matter your age, it’s a treat to have someone talented teach you something new. Perhaps your business offers a cooking class or food walking tour. After the experience, provide recipes along with a video that takes viewers through the recipe step by step.

You can also help travelers engage with the local language by sharing common phrases and offering to practice with them throughout their experience.

6. Offer inside tips

Providing value for tourists to explore other areas that may not already be on their bucket list. Added value in tourism can be summarized as taking care of the little things. Plus, feeling like an insider gives travelers a completely different perspective. 

As a tour guide, guests love when you share your wealth of knowledge with them. By addressing them personally, asking questions about their trip and taking the time to connect with them, you make the guest feel seen and heard – elements of a quality booking.

7. Encourage add-ons

Have a mid-week gap in your booking calendar? See if you can persuade happy guests to stay an extra night or two with a slight discount if they’re having a great time. You can explore whether offering a Travel Tuesday deal can inspire guests who might be willing to book longer stays, especially in off-peak times.

8. Offer flexible booking and cancellation  

In the age of grey zones and unpredictable travel, give your guests even more reason to stick with you. Communication goes a long way when it comes to changes. Be transparent about postponement options and timelines for canceling in the event of a border shut-down or something simple like a missed flight. 

9. Share handwritten thank-you notes 

The warmth of personal touch and a handwritten note stands apart in our digital-centric world. You can leave a note at the beginning of the trip for guests you feel might appreciate it. 

Adding value once guests have left is a matter of keeping the conversation going. Whether this is over social media or email, by treating your guests like friends instead of a number, you can earn their trust and continue the relationship. 

Source: Checkfront