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Digital & Tech
14 November, 2019
TripAdvisor and Trip.com Group Announce Strategic Partnership
Trip.com and TripAdvisor have released news that the two online giants have come together in a strategic partnership which they hope will push the brands’ global presence even further, by collaborating on a number of projects, including a joint venture, dubbed TripAdvisor China, plus global content agreements and a governance agreement. Trip.com Group will be the majority shareholder of TripAdvisor China and will stump up the cash and provide their expert knowledge on the Chinese market. Whereas, TripAdvisor will own 40%...
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